Jerry Stace joined the company as a Director in 1963, working with his father Norman. One year later another member of the family joined the team, Jerry's brother,  Tim Stace,  whose first involvement was to direct the company into the wholesaling of curtain tracks and associated sundries.  Soon after this expansion demanded larger premises and the company moved to the Old  Town Brewery in Portland Mews.  Jerry & Tim proved  a successful partnership, building a profitable distribution  business which  proved capable of sustaining modest growth even during the recession. In 1980 with ever increasing furnishing ranges they introduced 'Trimmings'. The company now boasts the finest selection of Trimmings in the country.

In December, 1986, after a 3 month's training period with Kirsch USA. Simon Stace (Jerry's son) joined the business to oversee the running of the warehouse and was involved with yet another expansion in May 1987, when the company moved to more modern premises known as Regency Buildings.

Another member of the family joined the company, in May 1988, Simons sister Joanna Stace, who works  closely with  the sales force nation-wide.

With plans to expand the product range it was necessary to move yet again in March 1995. Since then they have continued to introduce more contemporary and upmarket products and designs at affordable prices. Such as the Italian range Case Valentina , Ambassador, Roma, Pole Craft and many more.

In January 2004 Simon and Joanna Stace took over the company from Tim and Jerry and it continues to grow. New products such as Woodglide and Colour Choices have been launched and are proving as successful as those products already established.

As Price and Company progresses into the future development of existing brands continue to be a main part of Company life but also the inclusion on a new designer brand JLS Designs ensures that the company will expand and develop way into the future.

For a company who have been in business since 1850, it is refreshing to find the 'family' atmosphere still present. with a distinct team effort amongst the 100+ employees, who have an eager willingness to get on with the job of supplying customers.  Such attitudes have undoubtedly been instrumental in helping this friendly wholesaling company to expand and continue well in to the future.